Nederlandse Golf Federatie

Ruil-je-rode-broek-in-weken!

Golf is often stereotyped as a sport for wealthy older men in red pants, and 25% of Dutch people view it as elitist.

However, those who play know that this perception is changing, even if 4.3 million Dutch people aren’t aware of it yet. That’s why the NGF, in collaboration with various golf clubs, is launching the "Swap Your Red Pants" campaign. By symbolically donating your red pants, you contribute to changing golf's image. This initiative playfully demonstrates to new generations of golfers that everyone is welcome at the club.

And what about the future of those red pants? They’re not going out of style anytime soon! Old will become new for everyone. After the collection, a renowned fashion designer will transform all the donated pants into fresh designs. Details will be announced later this year.

€233,676
Media Value

17,677,335
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