Calamity Jane Beer

Bruut took things up a notch by brewing Calamity Jane Bier to challenge the stereotypes in marketing. With the hashtag #letsunstereotypebeer, we set out to smash the biggest advertising cliché of all time—because beer isn’t just for men; it’s for everyone!

This bold move racked up impressive PR for both Bruut and Calamity Jane, giving Bruut a fun and fresh way to redefine its brand identity.

Sander van Engelen from Bruut Bier said it best: “Calamity Jane Bier is the perfect match for our new positioning! Bruut is all about making a social impact. We’re here for everyone, not just beer-drinking dudes, and that means we’re all about non-stereotypical communication!” Cheers to that! 🍻